How Zurich Insurance is testing digital insurance policies with AI

With Mainition, Zurich Insurance was able to use AI to efficiently guide prospective customers to a conclusion and automatically answer product questions.

Healthcare Sector

2 Min. reading time

Background & Context

Zurich Insurance is one of the leading insurance companies and is consistently driving the digital transformation of its customer processes. A key goal is to provide prospective customers with faster, more efficient advice around the clock—without compromising the quality of customer interactions.

In digital sales, the focus was on improving customer service and guiding customers through the purchasing process to completion.

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objective

Effectively guide digital prospects toward purchasing insurance
Answer product questions automatically, accurately, and clearly
Designing scalable consulting and closing processes
Testing the reduction of workload for sales and customer service

challenges

Significant need for guidance regarding insurance products that require detailed explanation
Varying levels of knowledge among prospective customers
Limited staffing resources in sales
The need for consistent, compliant communication

Solution & Implementation

In collaboration with Zurich, Mainition developed a proof of concept that demonstrates AI-powered customer communication throughout the entire decision-making process. The solution impressed our client and was subsequently further developed in partnership with Insure-Lab Germany and subjected to additional testing. Our client’s conclusion was clear: another successful project.

The AI took over:

Active communication with prospective customers
Structured responses to questions about insurance products
Guiding customers step by step through the decision-making process
Identifying readiness to close a deal

Customers receive relevant information at the right time, while complex cases can be referred to human advisors as needed. This has created a seamless combination of automated advice and human follow-through.

Project facts

customer

Zurich Insurance

industry

Healthcare Sector

technology

Mainition AI Platform

channel

Email, chat, letter

Contact person for the project

Dr. Andreas Alin (Co-CEO)

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Your complimentary existing customer activation strategy

Following a no-obligation initial consultation, you will receive a tailored strategy – free of charge and risk-free.

We will jointly analyze your customer base: What prerequisites are met, and what existing customer potential can realistically be leveraged?

You will receive a clear, actionable strategy for reactivating your existing customers and a measurable revenue forecast.

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Dr. Andreas Alin

Co-CEO Business Development

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We measure our success by the success of our clients.  Therefore, we develop our solutions closely aligned with their needs, personally guide the implementation, and celebrate tangible results – together.

A fantastic collaboration! Our Mainition project has exceeded expectations with truly innovative AI solutions. The capabilities of Mainition's solution are unique on the market. Looking forward to more!

David Skalicky

Zurich Insurance

Mainition GmbH, co-founded by Dr. Andreas Alin, is an outstanding company in the field of customer activation and AI. Their deep expertise and innovative approach make them a highly valuable partner. Personally, I have greatly appreciated their insightful advice and collaborative spirit. I can therefore fully recommend Mainition.

Martin Stolz

We have been collaborating with Mainition for approximately one year to enhance the precision of our B2B lead generation efforts, and this partnership has proven exceptionally beneficial. The custom-tailored campaigns, which incorporate AI-driven methodologies, have enabled us to acquire significantly higher-quality leads compared to our previous newsletter initiatives. What we particularly value about this collaboration is the team's proactive engagement, their responsiveness to our specific requirements, and their commitment to implementing bespoke solutions rather than generic ones. We unequivocally recommend their services.

Andrea Tenten

Skinalyse

Despite numerous attempts, we had not effectively resolved the challenge of existing customer activation within the German-speaking market. Since Mainition assumed responsibility for this task, the process has become consistently effective, reliable, and professional, requiring no additional internal resources. This allows us to concentrate on delivering personalized service and fostering genuine client relationships.

Alexander Back

This sales enablement tool is precisely what we have consistently envisioned. While we had previously experimented with alternative solutions, they failed to yield the desired outcomes.

Christian Ganz

Client interaction is not merely automated; it is also highly individualized. We are particularly impressed by the holistic approach. Delivering the appropriate content at the optimal juncture is paramount.

Oliver Gerrits

How Zurich Insurance is testing digital insurance policies with AI