Customer Conversion
Evaluation of feedback
Typical Mainition projects generate hundreds of customer responses in a short timeframe: whether it's a quote request, appointment inquiry, a new contact person, or a change in the customer relationship – Mainition assists in maintaining oversight and processing feedback promptly.
Why Mainition?
Convert Customer Reactions into Revenue
Unlock the potential and leverage the strengths of your internal sales team: let your employees process activated leads and close deals. Mainition takes care of cold calling, categorizes, sorts, and prioritizes inquiries.
Orphaned customers are researched using AI and new contact persons are identified.
Conversion without maintenance
Overlooking answers
Requests remain unanswered
Email addresses that no longer exist must be removed manually.
New contacts must always be found manually
Conversion with Mainition
Orders are processed immediately
Responses to customer inquiries are suggested, prioritized, and assigned
New contacts are recognized and stored, unreachable email addresses are blocked
Out of office will be noted and replied to after vacation (coming soon)
The figures in detail
Systematic development of sales opportunities
Individual inventory sales are effective: customers get back in touch, our AI automatically recognizes and processes out-of-office messages and follows up on them, new contacts get in touch, and customers actively request quotes or book appointments directly.
Features
Keeping your eye on the essentials
Mainition helps your team keep track of the numerous responses and take action where it really counts and increases your sales.
Categorization of responses
Incoming responses are automatically evaluated by our AI and assigned to appropriate categories. This allows the system to recognize whether it is an urgent request for a quote, whether information material such as a product brochure is being requested, or whether a new contact person has been reported. This allows your sales team to keep track of all feedback and inquiries at all times.
Automated response management
To achieve the highest conversion rates, it is important to respond to inquiries quickly. To ensure this, Mainition identifies prospects and inquiries and suggests responses. These responses address both the individual customer inquiry and the history of the customer relationship. Other customers send out-of-office messages. Mainition also recognizes these and schedules an appropriate follow-up. Mainition's suggestions can be accepted directly, customized, or overwritten if necessary.
Rediscover orphaned existing customers
Orphaned existing customers are contacts who can no longer be reached (bounce)—for example, because their email address no longer exists or the contact person has left the company. Mainition automatically recognizes such bounces, marks the contacts, and excludes them from further mailings. This improves your delivery rate and avoids spam classifications.
On request, Mainition can use AI to search for new contacts within the company—ensuring that no valuable customer relationships are lost.
References
What our customers achieve daily with Mainition
Yesterday's customers represent today's opportunities: Mainition facilitates the re-engagement of existing clients and the reactivation of their business.
A medium-sized control cabinet manufacturer successfully reactivated 663 customers through AI-based existing customer activation. Within 6 weeks, this generated 8 purchase-ready leads, 5 quotation requests, and 16 reactivated customers – all without additional sales effort.
The company's goal is to prepare the market for skin screening applications for a B2B audience. To this end, the company has developed a multi-channel communication concept. Mainition's software contacts and supports new customers and follows up on over 9,700 existing leads.
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Zurich Insurance, in collaboration with Mainition, demonstrated how AI can guide customers through the process of taking out insurance in a way that is understandable, efficient, and compliant with regulations. The results provide a solid foundation for the further expansion of digital sales and consulting processes. The proof of concept showed that customers can be guided in a structured and transparent manner, while reducing the workload for sales and customer service.
Includo GmbH Includo GmbH, a growing impact startup, uses Mainition to sustainably activate existing customers, identify prospective buyers, and make growth predictable—all while communicating on equal terms and without additional sales effort.
Your complimentary existing customer activation strategy
Following a no-obligation initial consultation, you will receive a tailored strategy – free of charge and risk-free.
We will jointly analyze your customer base: What prerequisites are met, and what existing customer potential can realistically be leveraged?
You will receive a clear, actionable strategy for reactivating your existing customers and a measurable revenue forecast.
If you wish, we will implement everything directly for you.
(chargeable)
Dr. Andreas Alin
Blog
Interesting facts from the world of customer conversion
3 reasons why newsletters often fail to generate sales
Many companies use newsletters to reach existing customers. However, in practice, open rates of 20%, click-through rates of 3%, and sales opportunities of 0.2% rarely lead to measurable revenue. The reason is rarely a lack of creativity. Rather, it is due to the concept of the newsletter.
Customer activation of the week – Week 9, 2026
Every week, genuine reactions from everyday customer life—concise and inspiring.
3 steps to reactivate existing customers—without overloading sales.
The fastest sales potential often lies in existing inventory. How can you leverage it?
Contacting Existing Customers in Compliance with GDPR
Engaging existing customers is an effective marketing tool for businesses. Simultaneously, adherence to GDPR and competition law is mandatory. By observing fundamental principles, companies can easily and legally contact their existing clientele.