Skin analysis startup launches with lead conversion

How a startup with an innovative new product converts existing leads thanks to Mainition

Healthcare Sector

1 Min. reading time

Background & Context

An innovative startup is developing a digital skin analysis and screening solution for professional use. The company's goal is to systematically tap into the market for skin screening applications in the B2B environment —particularly with partners in the cosmetics, dermatology, and retail sectors.

The startup collected several thousand leads through various channels, such as trade fairs, its website, and sales pitches. However, the challenge was to develop these numerous contacts in a structured, personalized, and efficient manner—without overloading the internal sales department.

objective

Systematically reactivate and qualify existing leads
Identify purchase intentions early on
Supporting new customers with a scalable multi-channel strategy
Focus sales on contacts who are ready to buy

challenges

High number of existing leads without clear prioritization
Different levels of lead maturity
Limited sales resources during the growth phase
Need for continuous, personalized communication

Solution & Implementation

The startup chose Mainition as its central platform for automated lead activation and qualification.

Together, a multi-channel communication concept was implemented, in which Mainition:

New leads are contacted and supported automatically
Systematically follows up on over 9,700 existing leads
Analyzes and categorizes incoming emails (e.g., purchase interest, inquiries, no interest)
Automatically recognizes purchase intentions and forwards them to sales

Communication remained personal and brand-consistent, while AI handled scaling in the background.

Results & Impact

Structured reactivation of over 9,700 existing leads
Significantly greater transparency regarding purchase interest and lead status
Noticeable relief for sales thanks to automatic qualification
Sales team focus on contacts who are truly ready to buy

The startup has been using Mainition successfully for over a year now and has established a sustainable lead conversion process that scales with the growth of the company.

Conclusion

With Mainition, the skin analysis startup succeeded in efficiently activating large volumes of leads, identifying purchase intentions at an early stage, and deploying sales in a targeted manner. The result: more deals, clearer priorities, and a scalable go-to-market process in the B2B environment.

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Project facts

customer

Skinalyse

industry

Healthcare Sector

technology

Mainition AI platform, API connection for app backend

channel

Contact person for the project

Dr. Andreas Alin (Co-CEO)

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Your complimentary existing customer activation strategy

Following a no-obligation initial consultation, you will receive a tailored strategy – free of charge and risk-free.

We will jointly analyze your customer base: What prerequisites are met, and what existing customer potential can realistically be leveraged?

You will receive a clear, actionable strategy for reactivating your existing customers and a measurable revenue forecast.

If you wish, we will implement everything directly for you.
(chargeable)

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Dr. Andreas Alin

Co-CEO Business Development

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We measure our success by the success of our clients.  Therefore, we develop our solutions closely aligned with their needs, personally guide the implementation, and celebrate tangible results – together.

A fantastic collaboration! Our Mainition project has exceeded expectations with truly innovative AI solutions. The capabilities of Mainition's solution are unique on the market. Looking forward to more!

David Skalicky

Zurich Insurance

Mainition GmbH, co-founded by Dr. Andreas Alin, is an outstanding company in the field of customer activation and AI. Their deep expertise and innovative approach make them a highly valuable partner. Personally, I have greatly appreciated their insightful advice and collaborative spirit. I can therefore fully recommend Mainition.

Martin Stolz

We have been collaborating with Mainition for approximately one year to enhance the precision of our B2B lead generation efforts, and this partnership has proven exceptionally beneficial. The custom-tailored campaigns, which incorporate AI-driven methodologies, have enabled us to acquire significantly higher-quality leads compared to our previous newsletter initiatives. What we particularly value about this collaboration is the team's proactive engagement, their responsiveness to our specific requirements, and their commitment to implementing bespoke solutions rather than generic ones. We unequivocally recommend their services.

Andrea Tenten

Skinalyse

Despite numerous attempts, we had not effectively resolved the challenge of existing customer activation within the German-speaking market. Since Mainition assumed responsibility for this task, the process has become consistently effective, reliable, and professional, requiring no additional internal resources. This allows us to concentrate on delivering personalized service and fostering genuine client relationships.

Alexander Back

This sales enablement tool is precisely what we have consistently envisioned. While we had previously experimented with alternative solutions, they failed to yield the desired outcomes.

Christian Ganz

Client interaction is not merely automated; it is also highly individualized. We are particularly impressed by the holistic approach. Delivering the appropriate content at the optimal juncture is paramount.

Oliver Gerrits

Skin analysis startup launches with lead conversion