Customer-specific approach
The best opportunities for customer activation arise from the customer themselves: a maintenance interval that is due, a more efficient system model, or a project that was discussed at the trade fair.
Mainition automatically recognizes these triggers and reaches your customers with individually tailored content—exactly when the need is greatest and the chances of closing a deal are highest.
Why customer-specific activation
Activate your customer relationships individually and automatically
Customer relationships fall dormant when the customer has not placed an order for a long time, no longer requests quotes, or the contact person changes.
Mainition regularly sends your customers highly personalized messages that address the customer relationship and potential customer needs.
This keeps the relationship alive. When a need arises, your customer thinks of you—and valuable orders come in.
Sales activation without mainition
Lower relevance: Activation often occurs according to a fixed schedule or plan, regardless of the customer event.
More transactional: The focus is primarily on closing the deal or the next step in the sales process.
Broader and less targeted: Scatter loss is higher because the message is not perfectly tailored to the context.
Process-driven: Requires compliance with sales or marketing processes.
Sales activation with Mainition
High relevance: Activation occurs at the exact time of a relevant event (e.g., birthday, expansion).
Stronger bond: Comes across as more personal and shows attention to the customer's current situation.
More targeted and efficient: Addressing customers is highly context-dependent, which increases the likelihood of a positive response.
Data-driven: Requires monitoring of specific customer data and triggers.
Activate your customer relationships at exactly the right moment
Whether customer contact has fallen dormant, the customer has not placed an order for X years , or no longer requests quotes. There is no longer any contact, or a cancellation has been received. We help you find the optimal time for customer activation.
Activate your customer relationships at exactly the right moment
When customers have birthdays, start new projects, are active on social media, or post job openings—that's exactly when it's worth getting in touch. We help you find the optimal time for customer activation.
Activate your customer relationships at exactly the right moment
When a new product line is launched, discount campaigns are running, or a company or customer takeover is imminent, that's exactly the right moment to activate customers. Often, new terms and conditions need to be confirmed, contracts need to be migrated, or contract changes need to be implemented. Here, too, an individual approach delivers the best results.
Activate your customer relationships at exactly the right moment
Has your customer not ordered anything for two years? That's a good reason to write to them. In the meantime, new issues have certainly arisen where the customer needs help. An individual approach referring to the last order, the long period of time, and an offer of help also delivers the best results here.
process
How existing customer activation works
Individualized and context-sensitive communications are bringing back large numbers of existing customers. User data is imported for this purpose.
Features
Your new sales rep who never sleeps
Existing customer care is an important but often neglected task because it is tedious. However, it is important to work consistently and persistently. This is exactly what Mainition does for you: the AI keeps track of all existing customers and their individual needs. It uses suitable occasions to nurture relationships and motivate orders.
Individual, Context-Sensitive Engagement
Whether it's a maintenance interval, birthday, or new product line, Mainition helps customers write to them on special occasions. The AI refers to the customer and communication history to make the message targeted but personal.
Perfectly timed customer approach
Your messages leave the mailbox one after the other at optimal times. You can precisely control the sending time and content of each future message.
Multilingualism in an international context
Just as the message is customized by our AI based on the customer context, language is also taken into account as an additional feature: messages are formulated in the customer's language.
References
What our customers achieve daily with Mainition
Yesterday's customers represent today's opportunities: Mainition facilitates the re-engagement of existing clients and the reactivation of their business.
A medium-sized control cabinet manufacturer successfully reactivated 663 customers through AI-based existing customer activation. Within 6 weeks, this generated 8 purchase-ready leads, 5 quotation requests, and 16 reactivated customers – all without additional sales effort.
The company's goal is to prepare the market for skin screening applications for a B2B audience. To this end, the company has developed a multi-channel communication concept. Mainition's software contacts and supports new customers and follows up on over 9,700 existing leads.
.avif)
Zurich Insurance, in collaboration with Mainition, demonstrated how AI can guide customers through the process of taking out insurance in a way that is understandable, efficient, and compliant with regulations. The results provide a solid foundation for the further expansion of digital sales and consulting processes. The proof of concept showed that customers can be guided in a structured and transparent manner, while reducing the workload for sales and customer service.
Includo GmbH Includo GmbH, a growing impact startup, uses Mainition to sustainably activate existing customers, identify prospective buyers, and make growth predictable—all while communicating on equal terms and without additional sales effort.
Your complimentary existing customer activation strategy
Following a no-obligation initial consultation, you will receive a tailored strategy – free of charge and risk-free.
We will jointly analyze your customer base: What prerequisites are met, and what existing customer potential can realistically be leveraged?
You will receive a clear, actionable strategy for reactivating your existing customers and a measurable revenue forecast.
If you wish, we will implement everything directly for you.
(chargeable)
Dr. Andreas Alin
Blog
Interesting facts from the world of customer activation
3 reasons why newsletters often fail to generate sales
Many companies use newsletters to reach existing customers. However, in practice, open rates of 20%, click-through rates of 3%, and sales opportunities of 0.2% rarely lead to measurable revenue. The reason is rarely a lack of creativity. Rather, it is due to the concept of the newsletter.
Customer activation of the week – Week 9, 2026
Every week, genuine reactions from everyday customer life—concise and inspiring.
3 steps to reactivate existing customers—without overloading sales.
The fastest sales potential often lies in existing inventory. How can you leverage it?
Contacting Existing Customers in Compliance with GDPR
Engaging existing customers is an effective marketing tool for businesses. Simultaneously, adherence to GDPR and competition law is mandatory. By observing fundamental principles, companies can easily and legally contact their existing clientele.