Traditional switch cabinet manufacturer reactivates existing customers

How a medium-sized switch cabinet manufacturer is generating new orders thanks to AI – without additional sales efforts

Construction Industry

2 Min. reading time

Background & Context

A medium-sized company with 120 employees supplies custom-built control cabinets, control systems, and automation solutions to industrial customers.

Due to the current economic climate, orders had declined, while the internal sales team had little experience with active customer acquisition. The company was looking for ways to bring production capacity back up to full capacity—without placing an additional burden on the sales team.

The client's goals

Reactivate dormant existing customers
Identifying short-term purchase intentions
Provide targeted and efficient support to sales

Key issues:

Orders used to come "on their own," but now sales are down
Production capacity is not fully utilized
The sales department needed targeted support

Solution & Implementation

The company chose Mainition, an AI-based solution for existing customer engagement:

Customer selection: Existing customers who had not placed an order or made an inquiry in over two years were exported.
Approach: AI-powered, personalized email communication and phone outreach engaged customers.
Tracking responses: All responses were automatically categorized—prospective buyers, other engaged customers, or bounces.
Follow-up & Closing: The human sales team focused specifically on customers ready to buy, while the AI automated the follow-up process.

Data Sources & Tools:

ERP system
Quote History, Order History, and Company Information / Buying Center
Email addresses and phone campaigns

The AI automatically qualified the leads, allowing the sales team to focus their time efficiently on promising customers. As a result, deals with existing customers could be closed much more quickly.

Results & Impact

663 existing customers were contacted by the AI
Within 6 weeks The sales department received:
- 8 customers ready to buy
- 5 Immediate Quotation Requests
- 16 reactivated customers

Thanks to automated customer reactivation, the company was able to better utilize its production capacity again without incurring additional sales costs. At the same time, the sales team was able to focus its resources on truly promising leads.

Conclusion

With Mainition, the mid-sized control cabinet manufacturer was able to reactivate dormant existing customers, identify short-term purchasing intentions, and effectively reduce the workload on its sales team. The result: a measurable increase in revenue, more efficient use of sales resources, and a sustainable process for customer reactivation.

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Project facts

customer

industry

Construction Industry

technology

Custom ERP System

channel

Contact person for the project

Dr. Andreas Alin (Co-CEO)

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Your complimentary existing customer activation strategy

Following a no-obligation initial consultation, you will receive a tailored strategy – free of charge and risk-free.

We will jointly analyze your customer base: What prerequisites are met, and what existing customer potential can realistically be leveraged?

You will receive a clear, actionable strategy for reactivating your existing customers and a measurable revenue forecast.

If you wish, we will implement everything directly for you.
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Dr. Andreas Alin

Co-CEO Business Development

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We measure our success by the success of our clients.  Therefore, we develop our solutions closely aligned with their needs, personally guide the implementation, and celebrate tangible results – together.

A fantastic collaboration! Our Mainition project has exceeded expectations with truly innovative AI solutions. The capabilities of Mainition's solution are unique on the market. Looking forward to more!

David Skalicky

Zurich Insurance

Mainition GmbH, co-founded by Dr. Andreas Alin, is an outstanding company in the field of customer activation and AI. Their deep expertise and innovative approach make them a highly valuable partner. Personally, I have greatly appreciated their insightful advice and collaborative spirit. I can therefore fully recommend Mainition.

Martin Stolz

We have been collaborating with Mainition for approximately one year to enhance the precision of our B2B lead generation efforts, and this partnership has proven exceptionally beneficial. The custom-tailored campaigns, which incorporate AI-driven methodologies, have enabled us to acquire significantly higher-quality leads compared to our previous newsletter initiatives. What we particularly value about this collaboration is the team's proactive engagement, their responsiveness to our specific requirements, and their commitment to implementing bespoke solutions rather than generic ones. We unequivocally recommend their services.

Andrea Tenten

Skinalyse

Despite numerous attempts, we had not effectively resolved the challenge of existing customer activation within the German-speaking market. Since Mainition assumed responsibility for this task, the process has become consistently effective, reliable, and professional, requiring no additional internal resources. This allows us to concentrate on delivering personalized service and fostering genuine client relationships.

Alexander Back

This sales enablement tool is precisely what we have consistently envisioned. While we had previously experimented with alternative solutions, they failed to yield the desired outcomes.

Christian Ganz

Client interaction is not merely automated; it is also highly individualized. We are particularly impressed by the holistic approach. Delivering the appropriate content at the optimal juncture is paramount.

Oliver Gerrits