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Impact Meets Growth: Includo Drives Sustainable Revenue Growth with Mainition

2 Min. reading time

Background & Context

Includo GmbH is a rapidly growing impact startup based in Würzburg that positions itself as a one-stop shop for inclusion and sustainability. Includo connects social workshops, sustainable producers, and private individuals with B2B partners such as hotels, companies, and organizations—with the goal of combining economic success with social value.

As market penetration increased and its customer base grew, Includo faced the key question of how to achieve further revenue growth in an efficient and predictable manner. In particular, the company focused on the targeted development of existing B2C customer relationships.

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Goals

  • Systematically increase revenue growth through existing customers
  • Identify purchase intentions early on
  • Build stronger, lasting customer relationships
  • Scaling growth without losing the personal touch in communication

challenges

  • Traditional sales pitches do not align with the values of an impact-driven company
  • Trust and open communication are essential
  • Strong growth despite limited human resources
  • Lack of transparency regarding actual purchasing intent within the customer base
  • Many one-time buyers

Especially in the impact sector, one thing is clear: growth must not come at the expense of credibility or relationships.

Solution & Implementation

In collaboration with Mainition, Includo implemented an AI-based customer retention strategy designed specifically to foster dialogue-oriented, respectful communication.

Mainition took over:

  • personalized communication with existing customers via email
  • the automatic analysis and categorization of incoming responses
  • the identification of specific prospective buyers

In this process, the AI did not function as a traditional sales tool, but rather as an intelligent filter: it identified interest, organized feedback, and passed only qualified leads on to the Includo team. This ensured that communication remained authentic and on an equal footing.

Results & Impact

  • Significant reduction in the team's workload through automated pre-qualification
  • A sustainable, credible approach to customers without wasted reach
  • A Scalable Process for Existing Customer Development

Includo was able to strategically expand existing customer relationships and make growth more predictable—without adding pressure on the sales team and without compromising its core values.

Conclusion

This success story demonstrates how social impact and economic growth can go hand in hand. With Mainition, Includo was able to sustainably increase revenue from existing customers, build trust, and scale growth intelligently.

Meaningful messages for sustainable business.

Disclosure:
Mainition supports Includo not only technologically but also in business matters: Founder Andreas Alin holds a stake in Includo GmbH as a business angel and actively supports the company in its sustainable growth.

Project facts

customer
Includo
industry
technology
Mainition AI Platform
channel
email

Contact person for the project

Dr. Andreas Alin (Co-CEO)
Dr. Andreas Alin (Co-CEO)
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You will receive a clear, actionable strategy for reactivating your existing customers and a measurable revenue forecast.

If you wish, we will implement everything directly for you.
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Dr. Andreas Alin

Co-CEO Business Development
(0)6021 32 715 11
sales@mainition.de
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