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Learn how you can turn customer activation into your competitive advantage.
3 reasons why newsletters often fail to generate sales
Many companies use newsletters to reach existing customers. However, in practice, open rates of 20%, click-through rates of 3%, and sales opportunities of 0.2% rarely lead to measurable revenue. The reason is rarely a lack of creativity. Rather, it is due to the concept of the newsletter.
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3 reasons why newsletters often fail to generate sales
Many companies use newsletters to reach existing customers. However, in practice, open rates of 20%, click-through rates of 3%, and sales opportunities of 0.2% rarely lead to measurable revenue. The reason is rarely a lack of creativity. Rather, it is due to the concept of the newsletter.
Customer activation of the week – Week 9, 2026
Every week, genuine reactions from everyday customer life—concise and inspiring.
3 steps to reactivate existing customers—without overloading sales.
The fastest sales potential often lies in existing inventory. How can you leverage it?
Contacting Existing Customers in Compliance with GDPR
Engaging existing customers is an effective marketing tool for businesses. Simultaneously, adherence to GDPR and competition law is mandatory. By observing fundamental principles, companies can easily and legally contact their existing clientele.
